Branding


The Five O'clock Club is an agency that offers outplacement services to help employer brands invest in the success in their outbound employees through active engagement. By ensuring that outbound executives are immediately focusing on their careers, the former employee gains knowledge and skills to help in the pursuit of a new position, and the adverse impact on the employer's reputation is reduced.

TFC needed a box that would contain their initial kit which included the first book in the series and all the introductory materials for the outbound employee. I made an overall "texture" out of arrows, the TFC logo and words that included inspiring quotes. I translated that idea to the subsequent books packaging in the series with a sticker that was versatile enough to encompass one to four books.

LSW Archetects believe that great architecture and design hold the capacity to change lives. Through impactful design, LSW actively makes a positive difference to the living fabric of our community and the world by designing innovative community buildings like schools, multi-family housing and community centers.

I designed this letterhead and collateral, and this infographic which shows the LSW creative process.