Cartoon Network


One of the main challenges in licensing for an animated series is staying on-character; like staying on brand. Cartoons are not for kids only, and some of my work is directed at adults. Sometimes the target audience is adults buying for kids. It was important to differentiate between the audiences while staying true to the characters and the properties. Here you can see two Dexter's Lab t-shirts, one for adults and one for kids. Both are accurate to Dexter's personality and on character.

Samurai Jack was a beautiful series that debuted when I was at Cartoon Network. Jack and Aku were adversaries and distinct opposites, which is why I played with a sort of yin yang idea for this poster.

Calendars were always my favorite project at Cartoon Network. The designers were not limited in any way - except that we must stick to the theme. I created two faux-album-covers for the album cover calendar. I worked closely with the character artist to get the body positions I wanted, and I produced these illustrations in Illustrator and Photoshop using his linework as a base. Courage the Cowardly dog is about an anthropomorphic dog named Courage, who lives with an elderly couple in Nowhere, Kansas. In one episode, Courage meets Bigfoot, and they do a Carmen Miranda style dance together. I chose that episode as inspiration for Brazil Nuts, a (fake) musical soundtrack. Johnny Bravo is very full of himself, constantly checking himself in mirrors and flexing his muscles to impress women. He talks and dresses similar to Elvis, so I made an album cover to look like a black velvet painting. I enjoyed writing and adding details that were relevant to the characters. Squirrel Boy centers on the lives of a squirrel named Rodney who is full of crazy ideas and his best friend, a boy named Andy. One year, there was no theme, and I made this Year of the Squirrel calendar page was inspired by Asian block prints and tapestries.

At Cartoon Network, I was constantly designing things I'd never designed before - such as this Scooby-Doo Smash Tennis game where the goal was to hit a tennis ball into Scooby's mouth and this Adult Swim media wall I designed for Comic-Con. I learned what kinds of questions to ask, problems to solve and how to adapt my skills to make new things by being involved in these kinds of projects.

Art Directing and designing these Powerpuff Girls window displays for the Warner Bros. Store on 5th Avenue in New York City, was very exciting. Just as exciting was being included in the Communication Arts Graphic Design Annual.

Among the countless things I learned by working with Cartoon Network was branding and licensing design, environmental design, how to manage multiple vendors, how to design large-scale 3D objects with multiple parts, character development and publishing. And I was introduced to pop culture in a way I had never understood before.